What inspired Leopoldo Metlicovitz when he drew the first signs of Hausbrandt's graphic communication?
Why did the Maccò advertising campaign refer to the graphics of Fortunato Depero? And how did Luciano Biban’s Moka become an unmistakable icon?
Since his birth Hausbrandt has understood the extraordinary power of communication.
"Hausbrandt and Trieste. Culture and Central European trades 1892 - 2023" is the intense journey that tells the story of this intuition: a journey through sketches, graphics, logos, archive materials. Between arts and design, between painters and famous poster designers.
It is the story of a brand that changes along with the rites, the styles, the tastes of an entire society and of a Trieste that welcomes these changes in that already alive and throbbing crossroads of cultures that it still is.
HAUSBRANDT E TRIESTE Cultura e commerci mitteleuropei. 1892 - 2023 a cura di Luciano Setten.
Place: Salone degli Incanti, Trieste
Date: 09.09 / 22.10.2023
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